Google Analytics is an awesome way to collect information

For many webmasters, Google Analytics is an awesome way to collect information while experimenting and study what’s going on with your website or web application. Tweaking Google Analytics can give some terrific data that wouldn’t be available by using their default setup.
Alan Johnson has published an article: Advanced Google Analytics for Startups, which tells us how to use Custom Variables and Advanced Segments to get more useful information from Google Analytics.

Source: http://thinkvitamin.com/business/analytics/google-analytics…